From B2C to B2B: Embracing Change and Creativity at Finnplay
Helerin Hannus
Marketing Manager
Being part of Finnplay means being part of something that’s constantly evolving — and that’s exactly the kind of environment I thrive in.
Personal Journey at Finnplay
I joined Finnplay through an internal move within Entain Group, where I had been working as a Brand Manager for the Baltics & Nordics in Estonia for nearly four years. When life brought me to Finland, the idea of transitioning from B2C to B2B marketing really appealed to me. I saw it as a chance to challenge myself and grow in a new direction professionally.
One project I’ve found especially fulfilling has been leading our employer branding efforts — including this employee story series. It’s been such a fun way to get to know my colleagues on a deeper level and share what makes working at Finnplay special.
The learning curve has been real. I found myself attending a major tradeshow just one month into the role, having to handle complex questions on the spot. But I’ve always believed that challenges are the best learning opportunities — and I’ve been lucky to have a supportive team by my side from day one.
If I had to sum up my journey at Finnplay in three words: exciting, fun, inspiring.
Life at Finnplay
One of the great things about marketing is that no two days are the same. Every day brings something new — whether it's an event, a creative brainstorm, or a collaboration with different teams.
What I enjoy most about Finnplay is the supportive work environment where people’s voices are genuinely heard. The work-life balance here is great, and I truly appreciate the multicultural team. It’s rare to see such a diverse group work together so seamlessly — but at Finnplay, it just works.
Beyond Work
To unwind after work, I usually head to the gym, take my dog for a walk, explore new restaurants, or plan travel adventures. But above all, spending time with my family is what recharges me the most.
If I could switch roles with anyone for a day, I’d pick someone from the IT team — I’d love to finally understand exactly what goes on behind the scenes!